Google Fiber
Your internet — from a company that believes everyone deserves fast, reliable, fairly priced internet. The highlight reel above represents work from over 7 videos we created for the stellar folks at Google Fiber.
For me, it’s like walking past a candy store that you aren’t allowed to go in. Google Fiber isn’t available in my city, so working on this campaign has been slightly lined with jealousy. At BIG, we produced videos to encourage customers to cut their cable cord and experience whole-home entertainment - fueled by Google Fiber. We are demystifying how TV over the internet works and how Google Wifi and Chromecast with Google TV work together for the best entertainment experience.
We utilized motion graphics, live action and a tiny dab of stop motion animation to bring these videos to life. I particularly loved the monochromatic green and blue sets we styled using geometric shapes shot practically.
Blazing fast upload and download speeds plus
multiple wifi points that create a mesh
network — YES PLEASE.
My role on this campaign ranged from concept and storyboard development, directing live action shoots, as well as, editing/animation on 6+ videos. I also learned quite a bit about Google Fiber Jack, Chromecast and GoogleTV!
Client: Google Fiber
CEO: John Montgomery
Executive Creative Director: Aaron Gresham
Senior Director | Animator: Ali Clark
Agency Producer: Kristin Dober
Cinematography: Caleb Zorn
Art Director: Katie Erickson
Copywriter: John Kennedy
Account Executive: Julia Meyer
Freelance Producer: Chip Burns
Prop Styling: Katherine Tucker
Prop Styling: Lisa Easterling
Gaffer: Seth Newell
Grip & Electric: Ala Grip Co.
Grip: Turner Little
Created at Big