The Perfect Gift

There’s an art to gift giving. It’s a whole experience — from the way it’s presented to what’s actually inside. It starts with discovering the perfect thoughtful item. Then picking just the right wrapping paper, ribbon, or tag. And sharing a special moment with a loved one when when it’s opened. We hoped to channel the joy of gift giving and the magic of the holidays in this animated spot for a national retail client.

I pitched a concept to our internal team to build a magical world inside illustrations that were reminiscent of wrapping paper. The wrapping paper unrolls - coming to life with clothes, candy canes, books, toys and other gifts seen in repeated patterns similar to both merchandise on store shelves and a beautiful wrapping paper design. This creative direction originated in the preroll spot and then carried throughout the full campaign.

This work was seen at retail centers across the country and was the foundation of our social and digital media campaign.

2022 Silver Addy Award: Animation